Epicurean Nudging: Pleasure as a path to healthier eating

Pierre Chandon, L’Oreal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab   I was about to give a talk at the Harvard School of Public Health when a distinguished nutritionist came to me and told me that he believed that the CEOs of Coca-Cola, Pepsico, General Mills, … More Epicurean Nudging: Pleasure as a path to healthier eating

Gender-neutral restrooms require new (choice) architecture

“What’s not to love” about gender-neutral restrooms?” ask Bovens and Marcoci. Their spread could only come about trough a sensitive mix of good design and nudges; working on social norms and behaviours. Some discomforts may, however, prove to be beyond nudging, and an incremental, learning approach is probably required. … More Gender-neutral restrooms require new (choice) architecture

What does the general public want from health care? We require a reality check.

Responding to Voorhoeve’s article in the May 2018 issue of the journal Drummond acknowledges that health systems are struggling with the trade-off between conditions that are rare and serious and those that are more common and less serious ones. In the end experience from the discussion and debate over rationing decisions taken will reveal whether any one of the different approaches being taken is viewed as being more socially legitimate than the others. … More What does the general public want from health care? We require a reality check.

Nudging, fast and loose

Responding the Mongin & Cozic’s journal article James Wilson questions why it matters from a public policy perspective whether an intervention is classed as a nudge, let alone which of the three nudge sub-concepts it falls under. An intervention’s being a nudge is neither necessary nor sufficient for its being justifiable. … More Nudging, fast and loose