In the blog Sanchayan Banerjee & Peter John overcome nostalgia for “nudge plus” and herald the new dawn of Nudge+. Is this a more distinctive depiction of the research agenda encouraging people to reflect on the choices they face? Does it more successfully stress the link to the “nudge” yet transform it with its subliminal radicalism? The authors deliberate and decide. … More To Nudge Plus or Nudge+ A dilemma