Nudges to make tax credit claims easier as an anti-poverty tactic just shift attention from the gorilla. The promotion of policies based on tweaking choice architecture risks becoming a new ‘trickle down’ mantra, for the sake of very marginal gains. Tania Burchardt responds to the article in the October 2022 issue of the journal by Kendra Tully “Odd bedfellows: How choice architecture can enhance autonomy and mitigate inequality” … More Did you miss the gorilla? Choice architecture is not the solution to inequality