Nudges to make tax credit claims easier as an anti-poverty tactic just shift attention from the gorilla. The promotion of policies based on tweaking choice architecture risks becoming a new ‘trickle down’ mantra, for the sake of very marginal gains. Tania Burchardt responds to the article in the October 2022 issue of the journal by Kendra Tully “Odd bedfellows: How choice architecture can enhance autonomy and mitigate inequality” … More Did you miss the gorilla? Choice architecture is not the solution to inequality
Sarah Watters investigates the evidence on the weak effect of “physical activity calorie equivalent” food menu labelling. Why might it not work in the real world, and what might this mean for policy … More Why a calorie count won’t spoil a good feast
Without deliberate investigation of the methods required to systematically improve the take-up of evidence in real-world settings, at scale, grounded in an understanding of scalability, the impact of behavioural public policy to shift behaviours where it truly matters is severely curtailed.
An implementation science for behavioural public policy is crucial if, as researchers, we want to effect real change. … More A Science for Implementing Behavioural Science