Sarah Watters investigates the evidence on the weak effect of “physical activity calorie equivalent” food menu labelling. Why might it not work in the real world, and what might this mean for policy … More Why a calorie count won’t spoil a good feast
Without deliberate investigation of the methods required to systematically improve the take-up of evidence in real-world settings, at scale, grounded in an understanding of scalability, the impact of behavioural public policy to shift behaviours where it truly matters is severely curtailed.
An implementation science for behavioural public policy is crucial if, as researchers, we want to effect real change. … More A Science for Implementing Behavioural Science
What happens when a behavioural nudge is removed? How can the momentum be maintained? Is it a “one and done” situation or will behaviour revert? Eugen Dimant, and Shaul Shalvi argue for “meta-nudging” – tapping into influencers in existing social contexts to delegate the policing of new norms. In situations where dishonesty can be individually beneficial but collectively harmful then nudging influencers could play an important part in successful change. The meta-nudge could be a useful complement to “classic” nudge … More Meta-Nudging: Putting collective momentum into behaviour change