Communicators often use their intuitions to decide what to present, and they don’t always use numbers. Including numbers can have beneficial effects, for example in the willingness to vaccinate. In this blog Ellen Peters and Brittany Shoots-Reinhard share the lessons from 20 years of research into communicating with numbers. … More Communicating by Numbers: How and What
In a world increasingly vulnerable to climate change-induced flooding, this blog delves into an intriguing study exploring how social norms may be harnessed to improve flood preparedness among homeowners. While the study’s outcomes may challenge our initial assumptions, they underline the importance of methodical testing within the realm of behavioral science. Additionally, we take a moment to honor Howard Kunreuther’s enduring dedication to disaster resilience and his lasting influence on the field. Through this examination, we delve into the world of social norms, behavioral nudges, and the unending pursuit of safer and more resilient … More Disaster preparedness: Will a “norm nudge” sink or swim?
Governments worldwide use auctions to award valuable communication spectrum licences. In this blog, based on his recent book, Geoffrey Myers assesses the risk of behavioural biases bring risks in the high-stakes design choices faced by policy makers. … More Auctioning airwaves: Behavioural risks in government