Aerial view of flooded homes in the Netherlands

Disaster preparedness: Will a “norm nudge” sink or swim?

September 28, 2023

In a world increasingly vulnerable to climate change-induced flooding, this blog delves into an intriguing study exploring how social norms may be harnessed to improve flood preparedness among homeowners. While the study’s outcomes may challenge our initial assumptions, they underline the importance of methodical testing within the realm of behavioral science. Additionally, we take a moment to honor Howard Kunreuther’s enduring dedication to disaster resilience and his lasting influence on the field. Through this examination, we delve into the world of social norms, behavioral nudges, and the unending pursuit of safer and more resilient  … More Disaster preparedness: Will a “norm nudge” sink or swim?

Steering for Health

May 31, 2023

A wealth of insights are now available from behavioural science to guide health policy. In this blog the authors of a new book on “steering for health” draw on these to guide readers through the options now available to incentive health-related behaviours in real-world contexts. In doing so they bring together literature from health economics and many other disciplines with global evidence and case studies. Written during the pandemic the book also draws on this unprecedented experience and the extensive use of behavioural public policy in tackling the challenge of Covid-19. … More Steering for Health

Scaling up flying less

May 3, 2023

This blog post discusses strategic debates within the academic flying less movement: a loosely coordinated group of scholars that aim to reduce the role of aviation in the research sector. This movement draws our attention to a range of critiques about scale and efficacy when it comes to forwarding new, climate-informed behavioral norms. In this case, the debate often begins and ends with a discussion of the role of individuals taking spirited, and somewhat symbolic, stands against air travel. However, the scalar thinking of the movement proves to be more complicated than this critique of individual action presumes. We discuss how individual and collective actions relate to environmental politics and policy, and encourage an all-of-the-above approach to climate action. … More Scaling up flying less

Memory Bias and Social Networks

April 17, 2023

Social networks matter to careers and other life chances. Presenting at conferences is an opportunity for new network benefits. What if some presenters, however, are simply remembered less, not because of what they present, but because of their gender or race? Is there systematic bias in memory? In. this blog Michèle Belot and Marina Schröder report on two experiments on memory bias … More Memory Bias and Social Networks

Did you miss the gorilla? Choice architecture is not the solution to inequality

January 10, 2023

Nudges to make tax credit claims easier as an anti-poverty tactic just shift attention from the gorilla. The promotion of policies based on tweaking choice architecture risks becoming a new ‘trickle down’ mantra, for the sake of very marginal gains. Tania Burchardt responds to the article in the October 2022 issue of the journal by Kendra Tully “Odd bedfellows: How choice architecture can enhance autonomy and mitigate inequality” … More Did you miss the gorilla? Choice architecture is not the solution to inequality

Meta-Nudging: Putting collective momentum into behaviour change

August 2, 2022

What happens when a behavioural nudge is removed? How can the momentum be maintained? Is it a “one and done” situation or will behaviour revert? Eugen Dimant, and Shaul Shalvi argue for “meta-nudging” – tapping into influencers in existing social contexts to delegate the policing of new norms. In situations where dishonesty can be individually beneficial but collectively harmful then nudging influencers could play an important part in successful change. The meta-nudge could be a useful complement to “classic” nudge … More Meta-Nudging: Putting collective momentum into behaviour change

Social Contact: A human approach to mental illness stigma

July 21, 2022

Behavioural science has shown the importance of considering social context for policy design. The context of mental illness is often that stigma and norms stand in the way of engagement, treatment and recovery. “It’s OK to not be OK” public information can only go so far in tackling this. Research suggests that direct, intentional social contact between those with and without mental illness should be a focus for further progress in tackling this global challenge to wellbeing. In this blog the authors explain the evidence in favour of “social contact” as a targeted, behavioural approach to breaking the stigma of mental illness … More Social Contact: A human approach to mental illness stigma

Sustainable Hedonism: Not an oxymoron

June 13, 2022

In this blog Orsolya Lelkes explains Sustainable Hedonism as a strategy for the pursuit of happiness, that does not harm oneself, others, or the planet. Sustainable hedonism implies an increase in consumption for those with unmet basic needs, and a decrease in consumption for others. We can become better hedonists, assisted by public policies to ensure that basic needs are met and all are afforded the opportunity to live a good life … More Sustainable Hedonism: Not an oxymoron

Motivation Laundering

July 20, 2020

Policy makers frequently reward people for behaviour that is good for them or for society. In the absence of these incentives these good behaviours might make people feel proud, signalling to themselves and others that they genuinely care about bettering themselves and the world. But what happens to these feelings if they’ve earned a financial reward for the behaviour, rather than completing it of their own initiative? This blog reports on two experiments revealing that people may be willing to forego promised rewards to retrospectively interpret their good behaviour as intrinsic: Motivation Laundering … More Motivation Laundering

Epicurean Nudging: Pleasure as a path to healthier eating

June 28, 2018

Pierre Chandon, L’Oreal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab   I was about to give a talk at the Harvard School of Public Health when a distinguished nutritionist came to me and told me that he believed that the CEOs of Coca-Cola, Pepsico, General Mills, … More Epicurean Nudging: Pleasure as a path to healthier eating

Solution Aversion

March 27, 2018

In a February 2018 LSE lecture on climate change Cass Sunstein highlighted a problem of “solution aversion”; the phenomenon that people deny problems when averse to solutions. Titled, ‘Solution aversion: On the relation between ideology and motivated disbelief,’ and written by then PhD student Troy Campbell and Professor Aaron Kay the paper became Duke University’s most viewed research press release when it was released in 2014. In this blog, Troy Campbell, now a professor at the University of Oregon, explains the problematic phenomena, the nuances, extensions, and the many potential solutions to solution aversion. https://today.duke.edu/2014/11/mediasolutions   … More Solution Aversion

Much Ado About Nudging

June 2, 2017

By Richard H. Thaler – University of Chicago
When the editors of this journal asked me to write a commentary on a new paper by George Loewenstein and Nick Chater I did not expect that I would have anything useful to say. After all, I have known George for longer than we would care to admit, and we mostly share similar worldviews. Nonetheless, after reading their paper, and after trying and failing to sort things out in person, I found myself left with enough differences of opinion that it seemed worth writing something up. With one exception … More Much Ado About Nudging

Friends lifting the biggest bar on a bar chart

A Science for Implementing Behavioural Science

December 5, 2022

Without deliberate investigation of the methods required to systematically improve the take-up of evidence in real-world settings, at scale, grounded in an understanding of scalability, the impact of behavioural public policy to shift behaviours where it truly matters is severely curtailed.

An implementation science for behavioural public policy is crucial if, as researchers, we want to effect real change. … More A Science for Implementing Behavioural Science