Epicurean Nudging: Pleasure as a path to healthier eating

Pierre Chandon, L’Oreal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab   I was about to give a talk at the Harvard School of Public Health when a distinguished nutritionist came to me and told me that he believed that the CEOs of Coca-Cola, Pepsico, General Mills, … More Epicurean Nudging: Pleasure as a path to healthier eating

Solution Aversion

In a February 2018 LSE lecture on climate change Cass Sunstein highlighted a problem of “solution aversion”; the phenomenon that people deny problems when averse to solutions. Titled, ‘Solution aversion: On the relation between ideology and motivated disbelief,’ and written by then PhD student Troy Campbell and Professor Aaron Kay the paper became Duke University’s most viewed research press release when it was released in 2014. In this blog, Troy Campbell, now a professor at the University of Oregon, explains the problematic phenomena, the nuances, extensions, and the many potential solutions to solution aversion. https://today.duke.edu/2014/11/mediasolutions   … More Solution Aversion

Baffling bathrooms: On navigability and choice architecture

Maya-Bar-Hillel and Cass Sunstein explore problems of navigability: Humans do not know how to get to their preferred destination.  Much work in behavioral economics (including that by 2017 Nobel Prize winner Richard Thaler) can be seen as an exploration of the challenges that people face in navigating complex situations, and the imperfect strategies they develop to meet those challenges. The Grand Hotel in Stockholm, which plays annual host to the Nobel laureates and many of their guests, lives up to its name, but in illuminating ways, creates problems of navigability for those who stay there.  This essay, written by two of Richard Thaler’s guests, explores some of those problems, with general observations about choice architecture, bathroom design, heterogeneity, and navigability. … More Baffling bathrooms: On navigability and choice architecture

Degrees of Wrongness: Judging combatants’ actions in war

How do people make moral judgments of soldier actions in war? This blog considers the different approaches in social psychology, moral psychology, philosophy and war. Given that the4 context of war is so different to peace, an interdisciplinary approach drawing on behavioural sciences can contribute to policy on moral judgments in war. … More Degrees of Wrongness: Judging combatants’ actions in war

A Win-Win: Nurturing Reciprocity in Markets

Robert Sugden agrees and disagrees with points from Adam Oliver’s book on Reciprocity: He agrees on the importance of reciprocity in society and on resistance to state paternalism. But he disagrees with Oliver’s belief that reciprocity is undermined by markets. Sugden argues that voluntary co-operation to mutual benefit is ‘the best structure for nurturing social feelings of mankind’, whether in relation to private goods or public services. Sugden, therefore, cautions against the imposition of supply-side controls based on “paternalistic” subjective judgments of “true preferences”. … More A Win-Win: Nurturing Reciprocity in Markets

Making the Arab region safer, more prosperous and inclusive – one experiment at a time

“It is more pressing than ever to make the Arab region and the world, safer, more prosperous and inclusive, one experiment at a time”. Dr Fadi Makki draws inspiration from the debate at BX Arabia 2019, Beirut … More Making the Arab region safer, more prosperous and inclusive – one experiment at a time