Tag: behavior change

Meta-Nudging: Putting collective momentum into behaviour change

August 2, 2022

What happens when a behavioural nudge is removed? How can the momentum be maintained? Is it a “one and done” situation or will behaviour revert? Eugen Dimant, and Shaul Shalvi argue for “meta-nudging” – tapping into influencers in existing social contexts to delegate the policing of new norms. In situations where dishonesty can be individually beneficial but collectively harmful then nudging influencers could play an important part in successful change. The meta-nudge could be a useful complement to “classic” nudge … More Meta-Nudging: Putting collective momentum into behaviour change

Nudge acceptance in Developing Countries: Ethical (or Unnecessary) Litmus Test?

September 8, 2020

It is tempting to justify contrasting standards with regard to public acceptance of nudges between developed and developing country contexts. This is a slippery slope that has, in the past, led to harmful interventions. As behavioural tools become more widely used there is a need to re-examine these issues. Public acceptance may seem like a difficult litmus test in some countries, but failure may simply indicate that policymakers are trying to change too much, too fast. Creating demand for behaviour change is an important first step. … More Nudge acceptance in Developing Countries: Ethical (or Unnecessary) Litmus Test?