Behavioural science has shown the importance of considering social context for policy design. The context of mental illness is often that stigma and norms stand in the way of engagement, treatment and recovery. “It’s OK to not be OK” public information can only go so far in tackling this. Research suggests that direct, intentional social contact between those with and without mental illness should be a focus for further progress in tackling this global challenge to wellbeing. In this blog the authors explain the evidence in favour of “social contact” as a targeted, behavioural approach to breaking the stigma of mental illness … More Social Contact: A human approach to mental illness stigma