A one-size-fits-all approach to nudging can be ineffective, or even backfire. Personalising nudges is a way of recognising and acting upon known heterogeneity across and within groups of people to deliver successful behaviour change. … More How Can We Personalise Nudges?
Recommender systems are online algorithms that can help users, reducing complexity and search costs. But they also target and exploit behavioral biases. Recommender systems lend themselves to regulation through ‘budges’. … More Algorithms and Autonomy: Regulating Recommender Systems in the Age of Hyper-Nudging
For all the controversy, Eat Out to Help Out was a rare thing: a government incentive that was behaviourally sharp — and actually worked. Its lessons have been forgotten. That’s a waste. … More Eat Out to Help Out, Five Years On: A Forgotten Case Study in Behavioural Design
From keynote visions of ‘Behavioural AI’ to field experiments on job matching and green transport, the 2025 BPP Workshop in Singapore showcased how rigorous behavioural science meets real-world policy. Two days blended cross-disciplinary panels, data-rich case studies and Marina Bay networking, sparking fresh collaborations across sustainability, labour, finance and AI. … More Reflections from the 2025 Singapore Workshop
What if climate communication could enhance support for unpopular but necessary policies? Valerie Dewaelheyns and colleagues show that collective action framing can increase public acceptance of climate adaptation policies and strengthen citizens’ belief in society’s collective power to tackle climate change. … More Yes we can! Collective action framing increases support for hard climate policies
As global temperatures rise, so does our reliance on air conditioning (AC), which accounts for 7% of global electricity use in 2022. But what if the solution to sustainable cooling is not just about better AC technology to cool the entire space, but about changing our behaviour to cooling ourselves? Maggie Yang explores how social … More From AC to me: Can social norms encourage personal cooling in Chinese offices?
Academics and civil servants have an interest in effective collaboration and “knowledge exchange”, including the sharing of ideas, evidence and expertise. However, the two sectors have different ways of operating and different – sometimes competing – goals. If they can understand each other better, then they can get the most out of working together. … More How can academia and government work together better to make evidence-based policy?