Tag: norms

Internal air conditioning unit

From AC to me: Can social norms encourage personal cooling in Chinese offices?

June 10, 2025

As global temperatures rise, so does our reliance on air conditioning (AC), which accounts for 7% of global electricity use in 2022. But what if the solution to sustainable cooling is not just about better AC technology to cool the entire space, but about changing our behaviour to cooling ourselves? Maggie Yang explores how social … More From AC to me: Can social norms encourage personal cooling in Chinese offices?

Nudging Tax Compliance in Pakistan: Lessons from a Large-Scale Text Message Experiment

May 14, 2025

Tax compliance remains a thorny issue for governments worldwide—especially in developing countries where informal economic activity, mistrust in government, and limited enforcement capacity create persistent gaps between potential and actual tax revenues. Can a few carefully worded text messages make a difference? … More Nudging Tax Compliance in Pakistan: Lessons from a Large-Scale Text Message Experiment

Meta-Nudging: Putting collective momentum into behaviour change

August 2, 2022

What happens when a behavioural nudge is removed? How can the momentum be maintained? Is it a “one and done” situation or will behaviour revert? Eugen Dimant, and Shaul Shalvi argue for “meta-nudging” – tapping into influencers in existing social contexts to delegate the policing of new norms. In situations where dishonesty can be individually beneficial but collectively harmful then nudging influencers could play an important part in successful change. The meta-nudge could be a useful complement to “classic” nudge … More Meta-Nudging: Putting collective momentum into behaviour change