A one-size-fits-all approach to nudging can be ineffective, or even backfire. Personalising nudges is a way of recognising and acting upon known heterogeneity across and within groups of people to deliver successful behaviour change. … More How Can We Personalise Nudges?
As global temperatures rise, so does our reliance on air conditioning (AC), which accounts for 7% of global electricity use in 2022. But what if the solution to sustainable cooling is not just about better AC technology to cool the entire space, but about changing our behaviour to cooling ourselves? Maggie Yang explores how social … More From AC to me: Can social norms encourage personal cooling in Chinese offices?
Tax compliance remains a thorny issue for governments worldwide—especially in developing countries where informal economic activity, mistrust in government, and limited enforcement capacity create persistent gaps between potential and actual tax revenues. Can a few carefully worded text messages make a difference? … More Nudging Tax Compliance in Pakistan: Lessons from a Large-Scale Text Message Experiment
Excessive meat consumption is increasingly scrutinised for its impacts on the environment, animal welfare, and public health. Men’s consumption of meat is higher than women’s, driven not just by taste preferences and higher caloric needs, but also social expectations surrounding men’s diets. Public messaging to reduce a behaviour as deeply ingrained as meat eating—a food that humans have consumed for at least 2.5 million years—can expect to face significant resistance. Behavioural public policy may offer unique tools to address this, but has to be careful not to trigger psychological defences. … More Meat and manhood: Unpacking resistance to reduced meat consumption
Policies allowing pension withdrawals at any age in Peru could leave people short of essential savings, Constanza Valdez suggests a “Nudge+ intervention to prompt a little careful reflection before people head to the shops with their savings cash … More A Nudge+ for Peruvian Pension Drawdown
Giving people agency within a health behaviour change intervention may be both desirable and effective. Smartphone apps make this approach possible for a large part of the population. If this works, however, it is also vital to understand how and why an app is effective. This blog by Larisa Dina (UCL) describes the process evaluation of a recent trial run by UCL researchers evaluating how engagement with an alcohol reduction app, Drink Less, and participants behavioural characteristics underpin its effectiveness. … More Keeping track: Finding the “how it works” for an app on cutting down drinking
Mathieu Prevelato reflects on the discussions of the Behavioural Public Policy Knowledge Exchange Group, bringing together academics and policymakers. The blog highlights apparent tensions between the ethics and practicalities of behavioural public policy … More Navigating the ethics of Behavioural Public Policy: Views from Academia and Policy Making
In this blog Ros Taylor, author of “The Future of Trust” highlights the complex causes of distrust. Causes that can be invisible to those who interactions with the state may be occasionally frustrating rather than existential. Modern society requires large amounts of institutional trust in order to function. Policymakers need to understand and engage with the causes of distrust. … More The Future of Trust
In a world increasingly vulnerable to climate change-induced flooding, this blog delves into an intriguing study exploring how social norms may be harnessed to improve flood preparedness among homeowners. While the study’s outcomes may challenge our initial assumptions, they underline the importance of methodical testing within the realm of behavioral science. Additionally, we take a moment to honor Howard Kunreuther’s enduring dedication to disaster resilience and his lasting influence on the field. Through this examination, we delve into the world of social norms, behavioral nudges, and the unending pursuit of safer and more resilient … More Disaster preparedness: Will a “norm nudge” sink or swim?
What does a decade of attention to Choice Architecture in policy tell us about the effectiveness of interventions? Are some types of intervention more effective than others? Are choice architecture interventions more effective in some behavioural domains than others? In this blog the authors of a recent meta-analysis of the behavioural public policy literature covering past interventions reflect on their findings looking at the variations in effects and on publication bias in the choice architecture literature. They argue that regardless of absolute effect sizes, which need to be treated with some caution, the meta-analysis may be useful to guide policymakers in choices between types of interventions. … More Behaviour Change through Choice Architecture: Where do we stand?