In a world increasingly vulnerable to climate change-induced flooding, this blog delves into an intriguing study exploring how social norms may be harnessed to improve flood preparedness among homeowners. While the study’s outcomes may challenge our initial assumptions, they underline the importance of methodical testing within the realm of behavioral science. Additionally, we take a moment to honor Howard Kunreuther’s enduring dedication to disaster resilience and his lasting influence on the field. Through this examination, we delve into the world of social norms, behavioral nudges, and the unending pursuit of safer and more resilient  … More Disaster preparedness: Will a “norm nudge” sink or swim?