When open research won’t be nudged by a badge: The case for sticks and carrots

By Christie Hurrell, Paul Pival, and Kathryn Ruddock , University of Calgary Library Can small incentives act as effective “nudges” to encourage researchers to adopt open behaviours in the scholarly communications process? A recent article by Maynard and Munafo in Behavioural Public Policy suggests a number of such small incentives at a variety of stages in the … More When open research won’t be nudged by a badge: The case for sticks and carrots

Too little, or too much, politician interest in Nudge?

  By Tony Hockley, London School of Economics & Political Science (LSE)   In his article for the journal the former head of the UK civil service, Gus O’Donnell bemoans “the challenge of making nudge attractive to politicians”. In the same piece he recommends that the leading article by Sanders et al should be be … More Too little, or too much, politician interest in Nudge?

Epicurean Nudging: Pleasure as a path to healthier eating

Pierre Chandon, L’Oreal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab   I was about to give a talk at the Harvard School of Public Health when a distinguished nutritionist came to me and told me that he believed that the CEOs of Coca-Cola, Pepsico, General Mills, … More Epicurean Nudging: Pleasure as a path to healthier eating