Epicurean Nudging: Pleasure as a path to healthier eating

Pierre Chandon, L’Oreal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab   I was about to give a talk at the Harvard School of Public Health when a distinguished nutritionist came to me and told me that he believed that the CEOs of Coca-Cola, Pepsico, General Mills, … More Epicurean Nudging: Pleasure as a path to healthier eating

Gender-neutral restrooms require new (choice) architecture

“What’s not to love” about gender-neutral restrooms?” ask Bovens and Marcoci. Their spread could only come about trough a sensitive mix of good design and nudges; working on social norms and behaviours. Some discomforts may, however, prove to be beyond nudging, and an incremental, learning approach is probably required. … More Gender-neutral restrooms require new (choice) architecture